Deco
Project Type
UX Design
Client
NYU Steinhardt
Project Duration
4 months
Team Role
UX Researcher & Designer
Background
Deco is a project I developed in collaboration with three other NYU graduate students as part of our coursework. We set out to help New Yorkers find and engage with local art experiences. Through interviews, surveys, affinity mapping, and persona development, we worked to develop a solution to this challenge, aiming to connect users with the diverse and vibrant art scene in New York City.
Phase 1: User Research
We began by developing a research plan that would help us learn more about our potential audience and their current engagement with art experiences in NYC. We decided to conduct interviews and create a survey. The interviews allowed us to engage in longer Q&As with a small set of users while the survey helped us define potential user needs, behaviors, and preferences in the context of a broader group. We then used what we learned to create an affinity map that we referenced while developing personas. We began to plan for the design phase of this project by creating a user needs statement and "how might we" questions. To learn more about this phase of the project, please see the slide deck below.
Phase 2: Design & Prototyping
Armed with the knowledge from our research, we began brainstorming solutions. To better understand the existing solutions and how they fall short, each team member conducted a heuristic evaluation of an existing tool and reported their findings. We ultimately decided to create a unique app for our users and relied on sketches, low fidelity prototypes, and usability testing in developing our final design (i.e., high fidelity prototype). To learn more about this phase of the project, please see the slide deck below.